New Jinju Exhibition Hall Design · Design Shanghai-PWG Booth

Case Record | Design Shanghai-PWG Booth

Case Name: Shanghai Design - PWG "Chic Space for Z Generation" Booth

Keywords: booth design | booth setup | mall decoration

Booth color scheme: wood color, brown

The spatial framework of the "Paper Tube Castle" differs from the spatial layout style of the exhibition area, yet they share similarities: the three-dimensional structure combining square and round shapes, the narrative-driven circulation design, and the use of sustainable and renewable eco-friendly materials, all of which evoke a sense of fantasy, fashion, and elegance.

The spatial narrative characteristics of the "Paper Tube Castle" exhibit the diversity of booth space design, even incorporating elements of interior design language. While adding interest, it also features independent yet interactive spaces both inside and outside.