Since the reform and opening up,with the take-off of China's economy and the rapid development of cultural industry,Hefei,as the capital city of Anhui Province,the exhibition production and construction industry has also continued to grow.
In the initial stage,Hefei's exhibition production and construction industry is mainly some small enterprises and individual industrial and commercial enterprises,they are relatively simple,backward technology and equipment,have relatively limited design and production capabilities,can only complete simple construction,layout,installation and other tasks,it is difficult to involve higher-level exhibition activities.
With the rapid development of the economy,Hefei's exhibition production and construction industry has gradually begun to modernize and standardize,and some large-scale exhibition companies have begun to enter the market,and they continue to introduce advanced equipment and technology,and gradually improve the level of design and production.The scale,market share and image of enterprises have gradually improved,and the scale and quality of exhibition activities have been greatly improved.
In the modern period,Hefei's exhibition production and construction industry has become an industry with high output value,and the market scale is constantly expanding.The current exhibition production and construction industry has a relatively mature technology,equipment and personnel system,which can efficiently complete various exhibition and display projects,and gradually form the industry characteristics with brand effect and professional services as the core.
Hefei exhibition production and construction
Hefei's exhibition production and construction industry is constantly improving its own design and production capabilities through technological innovation and talent training.Let's take a closer look at the specific process of Hefei exhibition production and construction.
The first step is to determine the theme and positioning of the exhibition
The quality of an exhibition production determines whether the exhibition can successfully attract the attention and participation of the audience.Therefore,before starting the production and construction,the staff must first clarify the theme and positioning of the exhibition.This requires in-depth research and reflection on the content of the exhibition,so as to determine the various elements of the exhibition and provide important guidance for subsequent exhibition production.
The second step is to conduct site survey and survey
In the process of Hefei exhibition production and construction,the selection of the venue and the measurement of the venue are very important steps.In the process of site investigation,it is necessary to investigate and record the various conditions of the site,such as the size,layout,facilities,ventilation,etc.of the site,so as to facilitate the subsequent exhibition production and construction.
The third step is to design and plan the exhibition
Exhibition design and planning is the core step of exhibition production and construction.In the process of exhibition design and planning,it is necessary to combine the results of the first two steps with their own professional knowledge,design the theme and positioning of the exhibition,plan all aspects and details of the exhibition,and provide important reference and guidance for subsequent exhibition production.
The fourth step is to make exhibition construction equipment
Exhibition building equipment is an important part of Hefei exhibition production and construction,they can help the exhibition to show a more unique and eye-catching form.According to the exhibition design and planning,the production of exhibition construction equipment,such as exhibition display shelves,exhibition display lights,model making,etc.,provides important support for the subsequent exhibition production and construction.
The fifth step is to carry out the production and construction of the exhibition
After the previous steps are completed,you can start the production and construction of the Hefei exhibition.In this step,it is necessary to carry out on-site exhibition production and construction according to the previous design and planning.This process needs to be completed in strict accordance with the design and adjusted according to the actual situation of the site to ensure that the effect and significance of the exhibition can be reflected to the greatest extent.
The above is the specific process of Hefei exhibition production and construction,each step is very important,we need to complete it with an extremely rigorous and professional attitude,in order to produce a more professional and attractive exhibition.Next,let's understand the benefits of exhibition production and construction for Hefei enterprises and institutions:
1.Present the image of enterprises and institutions
Exhibition production and construction is an important way for enterprises and institutions to display their image.In the exhibition venue,through product display,publicity materials and element layout,the cultural characteristics,product characteristics and business philosophy of enterprises and institutions are displayed to achieve the effect of strong publicity and brand promotion.Through exhibition production and construction,enterprises and institutions can rely on the exhibition to build venues,display the products,services,cultural characteristics and other content they provide to customers and other exhibitors,and achieve the improvement of influence and recognition.
2.Increase brand awareness
Exhibition production and construction is an important means for enterprises and institutions to improve brand awareness.With the increasing competition in the market,enterprises and institutions need to continuously increase brand awareness and influence.This requires participating in exhibitions,attracting visitors to understand the brand characteristics of enterprises and institutions through more eye-catching booths and innovative display methods.Through more effective exhibition production,companies and institutions can make visitors remember their brand and make a good impression on people's consciousness.
3.Interactive experiences reinforce loyalty
Exhibition production and construction can provide an interactive experience and increase visitors'sense of participation and loyalty.Through exhibition production and construction,enterprises and institutions can provide visitors with a variety of interactive interactive experiences.Participants establish an emotional connection with the company in the interactive experience,and experience the services,products and characteristics provided by the company and the organization,which not only generates a high degree of trust and loyalty,but also brings immeasurable benefits.
4.Increase sales
Exhibition production and construction is an important way for enterprises and institutions to increase sales.The booth built by the exhibition production is designed to let customers understand the company's products.Many times,in the exhibition production and construction,the participants will have a strong interest in the products displayed,so the exhibition production and construction is equivalent to providing a sales platform for enterprises.Through participation,innovative and interactive exhibition production can make participants more aware of the company's products and characteristics,and thus increase the possibility of sales.
To sum up,in Hefei,exhibition production and construction has become one of the indispensable means for enterprises and institutions to display their brand image and expand market influence.